Gina Baldassarre

Gina was editor of Startup Daily. She joined the publication in 2015 and was editor until 2019.

Advice

Jane Lu and Gen George launch women’s entrepreneur community Like Minded Bitches Drinking Wine

- February 9, 2016 3 MIN READ

Showpo’s Jane Lu and OneShift’s Gen George are a part of and love many of those groups, but decided to launch one that was more their style late last year. Going strong since October, Like Minded Bitches Drinking Wine (LMB) is exactly what it says on the lid: a community of current and aspiring female entrepreneurs who celebrate each other’s successes, commiserate over setbacks, and share tips and advice on how to grow – preferably over a glass of wine.

Advice

Melbourne startup Rundl streamlines property transactions by getting each party to collaborate online

- January 12, 2016 3 MIN READ

In their top ten trendiest suburbs listicles, real estate news websites never talk about the mountains of paperwork that come both before and after the auction is won, and for good reason – it’s painful. Buyers and sellers have to liaise with half a dozen different service providers to get a deal done, with each chasing the other up for document after document and signature after signature. Melbourne startup Rundl has created an online platform that aims to streamline the process.

Advice

theright.fit gives power back to models and creative talent by helping them market themselves to brands directly

- January 5, 2016 4 MIN READ

Though the founders of theright.fit insist it isn’t looking to push modelling agencies out of the picture, the core service the platform provides is helping both talent and brands bypass agencies and facilitate relationships themselves. It allows models, actors, photographers, make up artists, stylists, and other industry professionals to display their portfolios and market themselves to brands, and in turn lets brands search for, book, and pay models and other talent themselves.

Advice

Brisbane startup Pixmoto is set to crack the US market with its shoppable video platform

- December 21, 2015 3 MIN READ

Ecommerce has come in leaps and bounds over the last two decades; according to eMarketer, global ecommerce sales will hit $1.5 trillion this year, and continue to grow as new technology makes it even easier for us to keep buying wherever and whenever. One such piece of technology is Pixmoto, an online video platform that connects viewers to the products that appear inside branded video; it allows consumers to easily click on the products that they like when they come up, taking them directly to the product landing page in the brand’s online store.

Advice

Melbourne app developer Appscore is on track for $25 million in yearly revenue thanks to a partnership with Telstra

- November 25, 2015 3 MIN READ

When apps were still fairly new and marketers sought to educate the market about what exactly apps could help us do, they came up with the memorable ‘there’s an app for that’ tagline. Fast forward a couple of years and there truly is an app for almost anything you could possibly think of, and countless companies out there creating them. Melbourne’s Appscore has become one of the leaders in the Australian app development space.

Other

Sydney FoodTech startup HowAboutEat wants to stop office workers from skipping lunch

- November 3, 2015 3 MIN READ

The thing about working in an office is that you can spend all morning daydreaming about what you’re going to eat for lunch, only to then get swept up in work and forget to eat until 3pm and then just eat a small, sad snack at your desk, or forget about eating altogether. The team behind HowAboutEat, the latest startup to join the ranks of Sydney’s FoodTech army, know they can’t stop people eating at their desk, so they want to make sure people are at least eating well.

Advice

Melbourne startup Real First Aid teaches first aid through stressful real-life simulations tailored to specific industries

- October 29, 2015 3 MIN READ

While I know that I sat through a number of first aid lessons in high school, learning how to give CPR to a dummy and what to do while waiting for an ambulance, I can’t actually remember any of it. Unless our work requires frequent training, most of us are in the same boat. Melbourne startup Real First Aid wants to provide first aid training that people will remember by tailoring it to the specific situations they may one day find themselves in.

Topics

Canva co-founder Melanie Perkins takes out top prize at the NSW Technology Entrepreneur of the Year Awards

- October 21, 2015 2 MIN READ

The wins keep coming for design startup Canva. Just a few weeks after closing a US$15 million Series A round that has valued the startup at $165 million, co-founder Melanie Perkins has taken out top prize at the NSW Technology Entrepreneur of the Year awards in recognition of her ‘entrepreneurial endeavours and role model qualities’.

Advice

Brisbane startup Puntaa allows punters to bet against their friends for bragging rights

- October 14, 2015 4 MIN READ

It’s become impossible to watch a sports broadcast without sitting through at least a dozen ads for one sports betting agency or another, and as each agency looks for an edge over the other, it’s never been easier to place a bet. A punter no longer has to visit the TAB in person to place a bet, with Sportsbet to Unibet, Ladbrokes, William Hill, Tom Waterhouse and more offering live in-game betting from a smartphone. It’s also never been easier for punters to lose money.

Advice

Noosa-based family company Disparity Games is developing games that create social good

- September 30, 2015 3 MIN READ

One of the big criticisms of popular video games is that they promote violence or materialism and aren’t doing us that much good. But of course, like in most other industries, there are groups creating niche products looking to make a positive impact. One such group is Noosa-based game development startup Disparity Games, which has launched a new title hoping to help combat bullying.