Marketing, snake oil, salesman, PR, classic
Advice

A VC explains how to pitch a compelling story that makes them want to invest

- April 14, 2025 3 MIN READ

The following section is an excerpt from The Fundraising Blueprint by Abhishek Maran, focused on crafting your narrative and structuring your pitch deck.  ​​Fundraising is an emotional process, especially at the early stage. You need investors to feel a certain level of affinity towards you and your startup to stand a chance. Some people are natural… Read more »

Oliver, begging bowl
Advice

A step-by-step guide for founders to raise capital

- March 5, 2025 4 MIN READ

The truth is, a lot of the startups undertaking a capital raise don’t meet the minimum investor expectations for their chosen funding pathway. Rather than reflecting on their readiness or taking responsibility for this, many founders blame investors instead  (I wrote an article on it here). But here’s the reality: raising capital is a process,… Read more »

woman and two men in old black and white photo
Advice

The questions founders should ask startup investors in the first meeting

- September 18, 2024 4 MIN READ

I coach founders every week on how to hold more effective investor meetings, and there’s one recurring problem: founders wasting time chasing investors who don’t fit. Sound familiar? Success isn’t pitching your startup. The path to fundraising success starts with making sure the investor is right for you. You have the right – and responsibility… Read more »