Advice
5 graphic design trends for your startup in 2019
In 2019, be ready to see designs that draw from opposing ends of whatever spectrum they’re playing with. It’ll be a year to face and embrace opposition as a creative force.
Advice
Why startups need to put brand design at the core of their business thinking
Disruption needs construction: startups and new ventures need to invest equal weight in both the offer and experience, while brand thinking needs to sit at the core of business thinking.
Advice
Understanding your strengths and weaknesses a key to success, says Rachel Zoe
From stylist to fashion designer to reality star and best-selling author, Rachel Zoe’s career has pivoted more times than a cat has lives.
Advice
Style Sourcebook allows designers and consumers to visualise interior designs through shareable “mood boards”
Through Style Sourcebook, users looking to renovate or decorate a space are able to search for products and mesh them together in a “mood board”.
Advice
Norbit creates branded loyalty apps for shopping centres gamifying the consumer experience
Norbit creates branded loyalty apps for shopping centres, allowing customers to earn points and prizes from shopping in store.
Advice
Snooper app gives users cash for completing brand-focused “missions” in their everyday routine
Sydney startup Snooper has developed an app allowing anyone to earn cash while they are shopping, filling up petrol, or having a drink at a bar.
Topics
Catch Group rebrands ‘Catch of the Day’ as it looks to expand into New Zealand
Catch Group has announced the rebranding of Catch of the Day and relaunch of the platform, as the business looks to expand into New Zealand.
Advice
Aglo is crowdsourcing shoppers to provide brands with data about their products in stores
Using a crowdsourcing model, Aglo’s app allows shoppers to earn cash for completing gamified “missions” while they’re browsing a store.
Advice
Perth startup Zora Tech gives viewers cash for tagging products in social media videos
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Other
PODCAST – Always On, Episode Four: Building a brand online
In this episode of ‘Always On’, host Nicole Kersh looks at what it takes to stand out in a crowded market and build a brand online.
Topics
Myer creates ‘Catwalk to Cart’ live shopping platform for parade attendees at Melbourne Fashion Festival
RMyer has announced ‘Catwalk to Cart’, a new online platform offering a Tinder-like approach for guests attending the Myer runways to buy clothes.
Advice
GoRepp is a referral app looking to give students cash for promoting startups
GoRepp works through using “brand ambassadors” to promote a startup’s offerings using social media, email, word of mouth, even fliers.
Topics
New Zealand VR startup 8i raises US$27 million Series B to develop AR content creation app
NZ-founded VR startup 8i has announced a US$27 million Series B round which will support the development of a new AR content creation app, Holo.
Advice
CommPow is an ecommerce platform helping schools fundraise with every purchase
Commpow is an ecommerce platform where a small cut of each purchase will go directly to a school to help them finance resources and facilities.
Topics
Alibaba forms anti-counterfeiting alliance with global brands to help combat fake goods sold online
Alibaba has announced a new alliance with twenty other large brands to combat fake goods, the aptly named Alibaba Big Data Anti-Counterfeiting Alliance.
