Brains Trust
Your product is awesome, why are you selling it so cheap?
While a huge amount of effort is poured into product and sales and marketing, there is much less focus on pricing despite the magnitude of difference it can make.
News & Analysis
ASX-listed audio wearables company Nuheara raises $9 million to build out products
Nuheara, the company behind the ‘IQbuds’ has announced the close of a $9 million through an institutional placement to further its product development.
News & Analysis
Expert360 closes $13 million Series B round led by AirTree Ventures
Expert360 has announced the close of a $13 million Series B round, which will fund the development of new features and international growth.
Brains Trust
How to bootstrap your startup’s early marketing
When we started Sleeping Duck we had a tiny amount of bootstrapped capital that we had raised from running some online retail businesses.
News & Analysis
Catch Group rebrands ‘Catch of the Day’ as it looks to expand into New Zealand
Catch Group has announced the rebranding of Catch of the Day and relaunch of the platform, as the business looks to expand into New Zealand.
Profiles
Aglo is crowdsourcing shoppers to provide brands with data about their products in stores
Using a crowdsourcing model, Aglo’s app allows shoppers to earn cash for completing gamified “missions” while they’re browsing a store.
Profiles
Bookmarc is an online marketplace allowing architects to tag products in their designs for cash
Developing an online B2B marketplace to help architects sell their imagery to product suppliers is Sydney-startup Bookmarc.
News & Analysis
Sydney energy startup Wattwatchers raises $2 million to further Auditor technology
Wattwatchers has announced that it has closed a $2 million raise to help widen the its team, reduce product costs and expand “technology partnerships”.
Profiles
Perth startup Zora Tech gives viewers cash for tagging products in social media videos
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Other
PODCAST – Always On, Episode Two: Regional Australia going global
During the second episode of Always On, we look at how businesses across regional Australia are going global, and chat to Tasmanian sellers Ivory and Deene.
Other
Today we officially launch Startup Daily Insights
Today I am happy to announce that we are officially launching Startup Daily Insights this week. As my team can attest to, it has been a long time coming – officially we started working on the project well over a year ago.
Profiles
Tech entrepreneur Dan Norris launches online course based off his book ‘The 7 Day Startup’
Last year Dan Norris, cofounder of WP Curve and Black Hops Brewery, published a book called The 7 Day Startup. In a very short amount of time the practical how-to guide on how to launch a startup became an Amazon Bestseller, going on to sell over 30,000 copies across various countries including Australia, the United States, Singapore, and Hong Kong. Towards the end of 2015, Norris started thinking about turning the 7 Day Startup idea into more of its own brand – a business, per se.
Brains Trust
The role of a Chief Evangelist is to take a company from zero to critical mass. But what does that mean?
The purpose of an evangelist is to help a company, a product, a technology or merely “a thing” go from zero to critical mass. Evangelists help find and leverage the most passionate early adopters so that these particular users are so compelled; they convince their friends, family and colleagues to use what they’re using.
Brains Trust
In the future, all products will be designed for a market of one
One of the ways to think about product evolution, the evolution of marketing and communications, or perhaps more accurately, the evolution of the overall customer experience is through “push and pull” strategy.
Other
Yammer CTO Adam Pisoni: “I’m sorry, but agile won’t fix your products”
“Agile did indeed represent a positive step forward, but I do not believe it went far enough,” says Adam Pisoni, CTO of Yammer. [Source: First Round Review]
