Brains Trust
Trust is dead; long live trust!
It’s well documented that consumers distrust the way companies use their data, with as many as 65 percent of consumers believing brands use their personal data without consent.
Brains Trust
One platform to rule them all
For brands, the potential allure of 900m active monthly Facebook Messenger users, on one platform, might be a fairly attractive prospect.
Brains Trust
Customer lifetime value is broken, but here’s how to fix it
The model through which we calculate customer lifetime value (LTV) is broken. I don’t mean mechanically broken – the maths works out just fine – I mean principally broken.
Brains Trust
Will individuals ever own their data?
Imagine a future, perhaps one like this, where your data is a genuine asset. It is owned and controlled by you. You provision your data to the people and organisations you choose in ways that have value to you. In fact, when calculating your net worth, data is a key consideration.
Other
Designing the right product, for the right people, at the right time.
When we start asking ourselves why someone will use, pay for, abandon and stop paying for our product, we need to ask the people using our product how effectively it’s solving their problem or enabling them to achieve their objective.
Brains Trust
Should product managers be in the business of saying yes or saying no?
The primary objective of a product manager is to solve the right problem for the right group of people at the right time. Therefore the product manager is directly responsible for the efficacy of the product. This is also what they should be measured on.
Brains Trust
Digital assets and the evolution of value
Ever since I’ve had any meaningful purchasing power, I’ve completed transactions electronically. I simply viewed a number in my bank account, and after a given transaction occurred, my account displayed the transaction itself as well as the remaining balance available to me. I received my goods or service and was on my way, often giving little thought to the implication of the value exchange.
Brains Trust
The role of a Chief Evangelist is to take a company from zero to critical mass. But what does that mean?
The purpose of an evangelist is to help a company, a product, a technology or merely “a thing” go from zero to critical mass. Evangelists help find and leverage the most passionate early adopters so that these particular users are so compelled; they convince their friends, family and colleagues to use what they’re using.
Brains Trust
In the future, all products will be designed for a market of one
One of the ways to think about product evolution, the evolution of marketing and communications, or perhaps more accurately, the evolution of the overall customer experience is through “push and pull” strategy.
Brains Trust
No, Brad Feld, we don’t need a new word for entrepreneur
Brad Feld recently published “Do We Need A New Word For Entrepreneur,” touching on the differences between being an ‘entrepreneur’ and the practice of ‘entrepreneurship,” as well as, what is in his opinion, cases of common misuse of this term.
Brains Trust
Known truths: A startup’s worst enemy
The core purpose of a startup is to define a new and unique value proposition, as well as validate the potential for a truly scalable business model. Steve Blank captured this well in what is now one of the most widely used definitions of a startup, “a temporary organisation designed to search for a repeatable and scalable business model.”
Brains Trust
Solving high-value, underserved problems is the only thing that matters for Australian startups
There has been a lot of recent discussion surrounding the role of startups, venture capital, Government, STEM education and various other elements that factor into Australia’s ability to be an effective creator of new economic and societal value. However, a large portion of the content has been fixated on certain inadequacies that currently inhibit our ability to execute innovation regularly at meaningful scale.
Brains Trust
The Quantified Employee: Revealing the hidden metrics tied to employee value
The Quantified Employee could be the ultimate in employee personalisation. By understanding our strengths, our weaknesses, our context, our productivity cycles and everything else in between, I’d argue that we should be able to optimise ourselves to deliver the most value in the time that we’re given.
Profiles
Platform Ecosystems: The next frontier of Australian startup opportunity
The 2015 StartupAUS Crossroads Report was released last week, and just as it did last year, clearly highlighted some of the pains and potential gains within the local startup ecosystem.
Brains Trust
Part time startups: The difficulty of context switching
For many, at least here in Australia, the reality of your startup endeavour is one that will be tackled part time. So how do you go from being a consultant, marketing manager, engineer, lawyer or saleswoman, to being a CEO?
