News & Analysis

Co-Founder of The Loop departs, but is there more to the story?

- June 2, 2014 4 MIN READ

If there is one thing to be said about the team behind creative network startup The Loop, it’s that their Media and PR game is strong. Last Wednesday, the company issued a press release announcing that co-founder and former CEO of The Loop Australia Pip Jamieson would be departing from the Australian company, for good.


This is how we maintain a bounce rate of less than 20% (SIC)

- February 13, 2014 5 MIN READ

Your bounce rate is going to be different depending on the industry that you are in, we are in the content industry and on average the bounce rate is generally 40% – 60% for content based / news or information sites according to research published by Kiss Metrics blog last year.