Advice

Growth Hacking [how to get more customers with less spend]

- October 3, 2012 4 MIN READ

I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.

Advice

Meeeup, Taps into Friends of Friends on Facebook.

- August 16, 2012 < 1 MIN READ

The website taps into Facebook users already existing social networks to match them with extended friends networks. Everyday, Meeeup sends the user a match chosen from their social graph, and the user has 24 hours to decide whether to “Meeeup” or “Meeeno” that match. If the user selects Meeeno, that match will never occur again. But if there’s a mutual Meeeup, the users will be connected. What’s more, once a connection is made, members will receive exclusive offers to redeem at the cities top trending hot spots when they meet up.

Other

How to Start Up … Your own Religion?

- July 5, 2012 2 MIN READ

Did you know that there are 30 times the amount of people in Australia that say their religion is Jedi in comparison to Scientologists? Love it, Hate it, Believe in it or Ignore it – Religion my friends is big Business, A Big tax Exempt Business.

Other

New Aussie site to Create your Own Handbag!

- May 30, 2012 2 MIN READ

Sterling and Hyde Custom (sterlingandhydecustom.com) is a new bespoke shopping experience where women can create their own dream leather handbag online. A range of designs, leather types and colours enable millions of possibilities, ensuring that elusive perfect handbag becomes a reality.