I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.
Tim Fung is the founder and CEO of Airtasker. He was a founding team member and investor in mobile telco startup Amaysim, a co-founder of custom clothing startup Joe Button and founder of motorsport events company Circuit Club. He has worked as a consulting talent agent at Australia’s premier talent representation agency, Chic Management and before this, spent five years as an investment banking executive at Macquarie Capital Advisors.