How to imagine the investor perspective when you’re pitching

- September 7, 2022 < 1 MIN READ
Laurence Olivier as Hamlet, 1948. Image: Rank Films
Before you start pitching, roleplay the investor perspective

Pitches need to be given from the perspective of the investor.

These things are too often forgotten

  • The investor’s job is to make a financial return for their investors.
  • They get thousands of pitches per year. This means they are distracted and also that they’ve probably heard a similar pitch to yours already.

Put your investor hat on

Ask yourself:

  • Did you understand the value quickly?
  • Did it activate your greed? I know that sounds shallow and horrible, but…
  • Does it make you feel that “This is just like Company X and Company Y”, or can you articulate one or two points that make this a unique opportunity?
  • Can you imagine the next few years of development, and do you believe it is possible?

Roleplay with others

  • Try this with others. Perhaps other founders or people in your team. Especially people who are not industry experts.
  • Imagine re-mortgaging your house or selling your car to get a piece of this company. Whatever feels like taking some pain and taking a risk. Would you invest?