Lyre’s Co. is an Australian startup that saw a major opportunity to cater to people who enjoy a flavoursome beverage but want to cut back on their alcohol consumption.
Launched this year, it now makes 13 different non-alcoholic spirits that taste just like gin, whisky, rum and vermouth, among other flavours and by the end of 2019, the brand will be in 15 countries.
Lyre’s is among 150 brands on Amazon Launchpad, the place to discover new and unique products from the world’s brightest startups, which launched in Australia this week.
Startup Daily spoke to co-founders Mark Livings and Carl Hartman about the incredible, instantaneous success of their product.
To find out more about how Amazon Launchpad can help your startup grow and succeed, check out the details online here.