News & Analysis

80 photos of Amazon Launchpad’s arrival in Australia

- August 19, 2019 < 1 MIN READ

When Amazon Australia’s newest venture, Amazon Launchpad, a new store for startups and entrepreneurs to sell innovative products to local customers launched earlier this month, the company threw a party in Sydney to welcome the retailers. Amazon Launchpad is essentially a store within the store, with retailers building custom product pages with the ability to… Read more »

Partner Content

11 things startup founders and entrepreneurs need to know about Amazon Launchpad

- August 7, 2019 3 MIN READ

Amazon.com.au’s new store, Amazon Launchpad, for startups and entrepreneurs to sell their products, is now live in Australia. Rocco Braeuniger, Country Manager for Amazon Australia, said Amazon Launchpad is a solution to several key challenges startup founders face as they turn their attention from product development to sales and issues such as marketing, logistics and… Read more »

Partner Content

How the founder of non-alcoholic spirits brand Lyre’s spotted a ‘tectonic shift’ to take on the world

- August 6, 2019 5 MIN READ

Lyre’s Co. co-founder and CEO Mark Livings. Photo: Supplied Lyre’s Co. distills non-alcoholic spirits that taste just like gin, whisky, rum and vermouth, among 13 different flavours. The startup launched this year and features in some of Australia’s best bars and restaurants. The brand will be in 15 countries by the end of the year.… Read more »

Video

VIDEO: Sugar-free drinks startup Nexba used Amazon Launchpad to sweeten its sales

- August 6, 2019 < 1 MIN READ

Sugar-free drinks brand Nexba has been a massive hit with consumers since its launch. The Nexba product range currently features more than 20 products, including flavoured sparkling waters, soft drinks, flavoured tonic waters, kombucha and probiotic drinks. Nexba is among 150 brands on Amazon Launchpad, the place to discover new and unique products from the… Read more »

Profiles

How Byron Bay women’s surfwear brand Salt Gypsy is spreading its sustainable message using Amazon Launchpad

- August 6, 2019 4 MIN READ

  Byron Bay-based Danny Clayton is a pioneer of the surf leggings trend. Her brand, Salt Gypsy, uses recycled fishing nets and plastic ocean waste to produce sustainable surfwear. Salt Gypsy clothing is Australian made and Clayton is one of the first brands to be part of the new Amazon Launchpad store for startup brands. … Read more »

Video

VIDEO: How Soda Shades became the hottest brand in sunglasses

- August 6, 2019 < 1 MIN READ

Soda Shades was launched in 2018 by Australian influencer Stephanie Claire Smith and her boyfriend Josh Miller. The original premise for their solarised sunglasses was simple – affordable ($89), cool, with names like Florence, Marilyn and Olsen – and if you want a pair, you texted them. Now they’re finding new customers online via Amazon… Read more »

News & Analysis

Amazon Launchpad, the new store for startups and entrepreneurs, is now in Australia

- August 6, 2019 3 MIN READ

Amazon Launchpad, an online store for startup brands, launched in Australia today. The store has more than 150 brands and more than 3000 products available. It uses Amazon’s rapid local fulfilment network to solve some of the biggest challenges startup founders face. Amazon.com.au’s latest innovation for the Australian market, Amazon Launchpad, a new store for… Read more »

Video

VIDEO: How an online retail strategy built men’s skincare brand Marlowe

- August 6, 2019 < 1 MIN READ

LA-based brand incubator Beach House Group built the men’s skincare range Marlowe, using an online retail strategy, concluding that reviews online were the best way to build brand loyalty. Their brands also include oral care, luggage, playhouse kits, and the children’s stationery brand Yoobi, which donates school supplies to kids in need with every purchase. Beach… Read more »