VIDEO: How Soda Shades became the hottest brand in sunglasses

Simon Thomsen - August 6, 2019 < 1 MIN READ

Soda Shades was launched in 2018 by Australian influencer Stephanie Claire Smith and her boyfriend Josh Miller.

The original premise for their solarised sunglasses was simple – affordable ($89), cool, with names like Florence, Marilyn and Olsen – and if you want a pair, you texted them. Now they’re finding new customers online via Amazon Launchpad.

Soda Shades is among 150 brands on Amazon Launchpad, the place to discover new and unique products from the world’s brightest startups, which launched in Australia this week.

Startup Daily spoke to the co-founders about the success of their products.

To find out more about how Amazon Launchpad can help your startup grow and succeed, check out the details online here.

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Simon Thomsen

Simon has been editor of Startup Daily since 2019.

He hosted the Startup Daily show on streaming service ausbiz.com.au from 2020 to 2023.

He was previously associate editor of Business Insider Australia, a national restaurant critic, editor of The Good Food Guide, and newspaper proprietor during a 30-year career in journalism and publishing.

He's also an investor in early stage startups.

Simon chaired the environment committee of industry lobby group Australian Business Ltd's (now NSW Business Chamber) during the Kyoto agreement era, debating cow farts with mining execs.