![[VIDEO] Go inside KPMG’s Sydney Innovation Lab](https://www.startupdaily.net/wp-content/uploads/2017/09/KPMG-Innovation-Lab-600x300.png)
![[VIDEO] How developer Lend Lease is embracing innovation](https://www.startupdaily.net/wp-content/uploads/2017/07/Lend-Lease-Michael-Vavakis-600x300.png)
![[VIDEO] An insight into the new Hoist coworking space at Sydney’s Australian Technology Park](https://www.startupdaily.net/wp-content/uploads/2017/07/ATP-Mirvac-600x300.png)
Profiles
Why are Australians still using Facebook?
Although Australian Facebook users do care about the privacy and security of their personal information, this is not enough to drive them to leave the platform.
Brains Trust
5 ways to improve your SEO using social media
If done correctly, social media can drive organic traffic, generate high engagement rates, and improve SEO rankings. It can also increase your brand’s visibility and awareness.
Other
The best Instagram tips to build your following
“Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “Make connections more relevant and seamless.”
Brains Trust
Avoid these 3 Instagram blunders if you want social success for your brand
Being too aggressive with your efforts or running Instagram initiatives without thinking them through can cost you your fans and reputation.
Partner Content
Why investing in a clear marketing strategy is crucial for early stage startups
Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.
Profiles
Understanding your strengths and weaknesses a key to success, says Rachel Zoe
From stylist to fashion designer to reality star and best-selling author, Rachel Zoe’s career has pivoted more times than a cat has lives.
News & Analysis
Sydney social media startup Gather Online raises $1 million from former Dimension Data CEO Brett Dawson
Sydney startup Gather Online has raised $1 million from former Dimension Data chief Brett Dawson, who has also joined its board of directors as chairman.
News & Analysis
Mark Zuckerberg announces changes to Facebook newsfeed affecting brand, media, and business pages
Changes to the platform’s newsfeed algorithm that will result in a drastic decline in content from business, brand, and media pages being seen by users.
Profiles
Social media app Sweep connects users for chats within geo-fenced venues
Sweep works through ‘Geochats’, chat rooms which are fenced in to a specific location, such as a bar or a festival, so that only people at the particular venue or event can take part.
Podcast
[PODCAST] Startup meet Corporate – Episode 8: Social Data
In this episode, we explore the world of social data and analytics and the way in which companies are leveraging this to grow their business.
Profiles
Melbourne-based discovery platform Chug curates happy hour and meal deal listings
Blending the idea of taste-making with everybody’s love of a good happy hour and other cheap eats is Chug, a Melbourne-based website showcasing all the best happy hours and meal deals at venues around the city.
Profiles
Gold Coast startup HiSmile leveraged social media to foster a unique brand identity in the oral hygiene space
HiSmile leveraged Facebook and social influencers to popularise its flagship teeth whitening product, which uses gels and LED lighting to whiten teeth.
Profiles
Finch is a bill splitting app looking to help millennials manage their finances
Finch is aiming to take millennials on a journey from splitting bills to giving them financial insights by reading into their expenditure habits.
Profiles
Melbourne-based startup Listium allows users to create, customise, and share online lists
Melbourne-based startup Listium’s online platform allows users to create attractive, bespoke lists that can be shared on social media.
Profiles
The Exposure Co and Crushfame the latest to tap into the influencer marketing industry
Where The Exposure Co claims to differ is in its focus on audience data insights at the start to ensure the right fit between brand and influencer.
