A recent nationally representative survey has shown Australians are willing and able to pull the plug on social media. But it turns out the generation you were born in, as well as your level of education, will likely have a bearing on whether you do. This is important, as recent events have set the precedent… Read more »
Australian social media startup LITT, which touts itself as a ‘Facebook alternative’, broke Australian equity crowdfunding records when its campaign opened on Tuesday, raising $500,000 in just 40 minutes. The Western Australian venture then went on to have the second fastest to CSF raise to $1 million, taking 11 hours. That record was set just… Read more »
I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed into believing that Facebook loved them and would be a never-ending fountain… Read more »
In denying news content to its Australian users, Facebook is arguably overplaying its hand, behaving as a big company that thinks it can intimidate governments. If it keeps doing this, it will ultimately lose customers, and that’s the last thing Facebook wants. Perhaps you’re already considering breaking up with Facebook, whether in reaction to the… Read more »
The recent storming of the US Capitol has led a number of social media platforms to remove President Donald Trump’s accounts. In the case of Twitter, the ban is permanent. Others, like Facebook, have taken him offline until after President-elect Joe Biden’s inauguration next week. This has led to a flurry of commentary in the… Read more »
Amid the chaos in the US Capitol, stoked largely by rhetoric from President Donald Trump, Twitter has locked his account, with 88.7 million followers, for 12 hours. Facebook and Instagram quickly followed suit, locking Trump’s accounts — with 35.2 million followers and 24.5 million, respectively — for at least two weeks, the remainder of his… Read more »
A disturbing video purporting to show a suicide is reportedly doing the rounds on the popular short video app TikTok, reigniting debate about what social media platforms are doing to limit circulation of troubling material. According to media reports, the video first showed up on Facebook in late August but has been re-uploaded and shared… Read more »
US software giant Microsoft is pushing ahead with plans to buy the US arm of social media site TikTok despite threats from US President Donald Trump to ban the Chinese-owned site. If the deal proceeds, the Australian, New Zealand and Canadian operations would be included in the sale to Microsoft, the company said in a… Read more »
Part of growing up is learning to take responsibility for the hurtful things you say. As a person who often says stupid things, I often need reminding. Defamation law reflects that lesson. When you say something that hurts another person, it can cost you. A recent decision has stretched this commonsense intuition. According to the… Read more »
Facebook, Twitter and other social media platforms should be treated as publishers, Australia’s Attorney-General Christian Porter believes, making them potentially liable for any defamatory comments published on the sites. The country’s senior lawmaker’s view is that “the playing field is not at all fair at the moment” for traditional media companies when it comes to… Read more »
Wait! You can’t quit Facebook, you’re a business owner is how people reacted when happiness hacker, Penny Locaso told them she was pulling stumps on the social media giant. “It’s like ripping off a bandaid” was her reply. “It was funny because when I told people I was thinking about deleting my account they’d say,… Read more »
Although Australian Facebook users do care about the privacy and security of their personal information, this is not enough to drive them to leave the platform.
If done correctly, social media can drive organic traffic, generate high engagement rates, and improve SEO rankings. It can also increase your brand’s visibility and awareness.
“Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “Make connections more relevant and seamless.”
Being too aggressive with your efforts or running Instagram initiatives without thinking them through can cost you your fans and reputation.
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