Carl Hartmann
After Hours

Alexa, I’m drinking: keep me sober

- May 30, 2022 2 MIN READ

Australian startup and no alcohol spirits brand Lyre’s has toasted a tech partnership with Amazon Alexa to keep the cocktails flowing, but your mind clear. By saying “Alexa, open make it a Lyre’s”, people can follow Alexa’s prompts to make their favourite cocktail, sans booze, at their own pace. The Amazon platform will even play… Read more »


Non-alcoholic spirits startup Lyre’s hits $500 million valuation on $37 million raise

- November 17, 2021 2 MIN READ

Fast-growing non-alcoholic spirits brand Lyre’s, has raised $37 million in a round that values the business at A$500 million less than three years after it launched. The funding round was led by new investor, D Squared Capital, alongside existing investor, Morgan Creek Capital Management, which has also backedAlibaba, SpaceX, Lyft, and Allbirds). Other previous investors joining the fresh… Read more »


Non-alcoholic spirits brand Lyre’s hits $179 million valuation on $9m seed round top-up

- May 6, 2021 2 MIN READ

Sydney-based non-alcoholic spirits startup, Lyre’s has soared to $179 million valuation just two years after launching following a seed-plus round of $9 million. US-based Morgan Creek Capital Management, early-backers of Alibaba, SpaceX and Lyft, and Bitburger Ventures, the VC arm of the German brewers came on board as new investors with existing supporters DLF Venture, VRD… Read more »


Non-alcoholic spirits brand Lyre’s raises $16 million in seed round

- September 25, 2020 2 MIN READ

Sydney-based non-alcoholic spirits company, Lyre’s Non-Alcoholic Spirit Co. has $16 million in seed round funding 18 months after launching as the startup’s growth continues to grow exponentially worldwide. The backers include VRD Investment, Doehler Ventures, DLF Venture and Maropost Ventures, with family funds in Europe, America and Australia tipping in. Lyre’s CEO and co-founder Mark… Read more »

Partner Content

How the founder of non-alcoholic spirits brand Lyre’s spotted a ‘tectonic shift’ to take on the world

- August 6, 2019 5 MIN READ

Lyre’s Co. co-founder and CEO Mark Livings. Photo: Supplied Lyre’s Co. distills non-alcoholic spirits that taste just like gin, whisky, rum and vermouth, among 13 different flavours. The startup launched this year and features in some of Australia’s best bars and restaurants. The brand will be in 15 countries by the end of the year.… Read more »