Cinderella, slipper
Advice

Product-market: How to read the right signals to ensure what you’re selling is what customers really want

- October 12, 2021 4 MIN READ

Last week I was chatting with a founder who claimed they had achieved product-market fit with their novel technology business. She and her co-founder had been working hard on the product for months. Their solution was in beta, it already had several users, and was generating valuable feedback from these users. She proudly explained that… Read more »

Elon Musk
Advice

Ignition Lane’s Weekly Wrap: Big tech’s shocker, merger mania, a big week of firsts and the VC Tidal wave

- October 11, 2021 5 MIN READ

Welcome to Ignition Lane’s Weekly Wrap, where they cut through the noise to bring you their favourite insights from the technology and startup world. Ignition Lane works with ambitious business leaders to apply the Startup Mindset to their technology, product and commercialisation problems.  This wrap goes out free to subscribers every Saturday.  Here’s their review of the week. … Read more »

Canva
Advice

Ignition Lane’s Weekly Wrap: Australia’s massive funding month, Zoom & Five9 break up, Stripe turns 10

- October 4, 2021 5 MIN READ

Welcome to Ignition Lane’s Weekly Wrap, where they cut through the noise to bring you their favourite insights from the technology and startup world. Ignition Lane works with ambitious business leaders to apply the Startup Mindset to their technology, product and commercialisation problems.  This wrap goes out free to subscribers every Saturday. Don’t forget you can catch Gavin Appel discussing… Read more »

Super Mario
Advice

Ignition Lane’s Weekly Wrap: GitLab goes public, Zoom’s Glitch, Sydney v Melbourne on startups, the Book of Boz

- September 27, 2021 6 MIN READ

Welcome to Ignition Lane’s Weekly Wrap, where they cut through the noise to bring you their favourite insights from the technology and startup world. Ignition Lane works with ambitious business leaders to apply the Startup Mindset to their technology, product and commercialisation problems.  This wrap goes out free to subscribers every Saturday. Don’t forget you can catch Gavin Appel discussing… Read more »

rainbow, unicorn
Advice

Bright Sparks: 3 things you need to see this week

- September 21, 2021 2 MIN READ

Welcome to our weekly column on the important things to see and do for the ANZ startup community, brought to you by the director of the Spark Festival, Maxine Sherrin. Every Tuesday she picks out 3 things worth putting in the diary for the week ahead. If you’d like to know more, sign up to the Weekly… Read more »

Atlassian, Mike Cannon-Brookes, Scott Farquhar
Advice

Ignition Lane’s Weekly Wrap: the rise of the technouveau riche

- September 20, 2021 5 MIN READ

Welcome to Ignition Lane’s Weekly Wrap, where they cut through the noise to bring you their favourite insights from the technology and startup world. Ignition Lane works with ambitious business leaders to apply the Startup Mindset to their technology, product and commercialisation problems.  This wrap goes out free to subscribers every Saturday. Don’t forget you can catch Gavin Appel discussing… Read more »

busker
Advice

ASK ALAN: My startup has a $500 marketing budget, so how should I spend it?

- September 15, 2021 3 MIN READ

The truth is, $500 is not going to get you very far on most marketing platforms. Unless you’re incredibly lucky you’re not going to guess correctly the first time you experiment with the variables of [creative]+[placement]+[time]+[advertising channel] and it isn’t enough marketing budget to run even one A/B test and get some conclusive results. But,… Read more »

Alex
Advice

Ignition Lane’s Weekly Wrap: Kiwi ‘funtech’, buying Maccas with BTC, Aussie exits, Twitter’s Facebook move

- September 13, 2021 7 MIN READ

Welcome to Ignition Lane’s Weekly Wrap, where they cut through the noise to bring you their favourite insights from the technology and startup world. Ignition Lane works with ambitious business leaders to apply the Startup Mindset to their technology, product and commercialisation problems.  This wrap goes out free to subscribers every Saturday. Don’t forget you can catch Gavin Appel discussing… Read more »