Opinion

Marketing is not magic: the real secret to the global growth of fintech unicorn TransferWise

- September 2, 2019 2 MIN READ

TransferWise Vice President of Growth Nilan Peiris had one major not-so-secret to the $3.5 billion company’s growth to reveal at the recent launch of Intersekt in Melbourne. Customer evangelism drives growth. In real terms: over 80% of their customers use TransferWise’s service after hearing about it from a friend. TransferWise now has over 5 million… Read more »

athletes
Insights

Top 5 tips for doing a deal with a sports star

- December 4, 2018 4 MIN READ

Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar cofounder and CEO James Begley gives us the lowdown. Time and time again, we see one-off deals between… Read more »