Content marketing feels as if it’s going through a transformation; ebooks are outdated, webinar and Zoom fatigue have set in, and no one wants to put their details in to access content anymore. It’s not all doom and gloom, though. New specialisations such as content design are emerging, and a mixture of consumer behaviour, new… Read more »
If you’re a startup founder, there’s a pretty good chance you’re using Google Ads, Facebook Ads or Linkedin Ads to help grow your business. But if you’re relying on the built-in reporting tools within those ad platforms to track how many clicks and conversions you are getting, that data is about to get a lot… Read more »
The “Product Marketing” title is definitely one of the most sought after tech marketing roles right now – from both the recruiter and the talent side. Companies are saying “I don’t know what it is, but I know I need it” and marketers are keen to make the jump into a specialisation that’s in high… Read more »
Sydney startup MagicBrief has raised $2 million in a pre-Seed round for its marketing platform which acts like the lovechild of Canva and Pinterest for advertising. The round was led by Blackbird with support from Archangel Ventures. Several individual founders also chipped in as angel investors, including Vimeo’s Zach Klein, UsTwo’s Matt Miller, Tim Doyle… Read more »
Understanding when and what type of marketing hire you need to make can be really confusing and difficult. When appraising applicants, their job titles often don’t tell you what they really do day-to-day, and on the other side of the coin, you might know what you want your new hire to do but you can’t… Read more »
Adelaide-based Fleet Space Technologies has appointed its former head of marketing, Chloe Leclerc, as its new chief marketing officer (CMO). She’s been charged with building Fleet’s go-to-market strategy and presence in Australia and North America, with a focus on its satellite-based solution for minerals exploration. Fleet designs, builds, and operates small satellites which deliver universal… Read more »
Scaleup community Tank Stream Labs have teamed up with Pinstripe Media to expand its reach to a global audience. Tank Stream Labs is one of Australia’s original technology co-working spaces that fosters innovation, collaboration, and entrepreneurship for founders, industry leaders, scale-ups, and high-growth tech companies. After launching a range of service offerings in 2022 for… Read more »
Startmate-backed marketing startup Brandcrush has been acquired by NASDAQ-listed media firm Criteo five years after it launched. The deal also delivers an exit for Rampersand, Luxury Escapes founder Adam Schwab, and other investors including Nicky Jackson, Jane Martino and Sean Taylor. Brandcrush was launched in 2018 by former Tribe sales director Matthew Hurle, and marketing… Read more »
B2B marketing partnerships platform Partnar has raised $200,000 in a Seed investment from Melbourne early-stage VC Skalata Ventures. The marketplace startup describes itself as a “matchmaker for business collaborations” connecting brands and businesses in the face of rising costs and decreasing reliability from online advertising. Partnar offers an alternative to pay-per-click marketing campaigns for brands to… Read more »
New Zealand brand tracking startup Tracksuit has raised NZ$7.5 million (A$6.8m) in Seed round. The raise was led by Blackbird, which chipped in $3.6 million, supported by Kiwi VC Icehouse Ventures, Ascential, Shasta Ventures and veteran brand consultant Mark Ritson. Tracksuit helps companies measure and understand brand value via weekly global surveys to track consumer… Read more »
Sydney startup Livewire, which brings gaming marketing to company promotions, has made several key hires in the wake of raising $4.7 million late last year. The 20-month-old gaming marketing company develops integrated gaming marketing solutions for advertising agencies and brands. Its clients include Uber Eats, streaming site Binge, Amazon Music UK, NBL League, and Warner… Read more »
Sydney startup Livewire, which brings gaming marketing to company promotions, has raised $4.7 million in a Series A. The round was led by RealVC – the first investment for Matt Berriman’s new fund – with participation from Perennial Private Ventures, Alua, Hills Cider Company cofounder Toby Kline, EA Asia Pacific founding regional president Nigel Sandiford… Read more »
Sydney martech startup LUMOS has raised $800,000 in an oversubscribed pre-Seed round as it looks to carve out a new niche in the advertising industry. The raise was backed by Claremont Capital, Dorcas Capital and angel investors including Imprint Capital Partners partner Curt Shi, Beames Capital partner Hugo de Jong, Metagrove Ventures managing partner Barry… Read more »
As an early-stage tech startup founder you will often have to write your own startup’s marketing copy, and you may find it difficult if the brand’s tag line is the first line of marketing copy you’ve ever written. Because you spend so much time with your head focused on how to solve the customer problem using… Read more »
The branding of Australian tech companies is predictable and bland, compared to global competitors, a first-of-its-kind study into the use of semiotic codes by local tech brands has found. The report, ‘Decoding Tech Brands’, a collaboration between The University of Sydney Business School, and market consultancy Hotwire Global, found that there’s an over-reliance on functional… Read more »
RAZZLE DAZZLED: Tech careers platform Earlywork named Best New Idea for 2023 
FLYING HIGH: Food waste management innovator Goterra wins Best Sustainability Startup 
‘A truly flexible workplace’: Melbourne insurtech Kanopi wins Best Startup Culture award 
From pilot to climate tech founder: Onvol’s Molly Fullee brings winds of change as Best New Founder 
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