MagicBrief cofounders Dan Nolan and George Howes

Blackbird leads $2 million pre-Seed round into martech startup MagicBrief

- July 6, 2023 2 MIN READ

 Sydney startup MagicBrief has raised $2 million in a pre-Seed round for its marketing platform which acts like the lovechild of Canva and Pinterest for advertising. The round was led by Blackbird with support from Archangel Ventures. Several individual founders also chipped in as angel investors, including Vimeo’s Zach Klein, UsTwo’s Matt Miller, Tim Doyle… Read more »

Fleet Space

Fleet Space Technologies promotes Chloe Leclerc to chief marketing officer

- March 15, 2023 2 MIN READ

Adelaide-based Fleet Space Technologies has appointed its former head of marketing, Chloe Leclerc, as its new chief marketing officer (CMO). She’s been charged with building Fleet’s go-to-market strategy and presence in Australia and North America, with a focus on its satellite-based solution for minerals exploration. Fleet designs, builds, and operates small satellites which deliver universal… Read more »

Tank Stream Labs

Tank Stream Labs collaborates with Pinstripe Media to offer marketing for startups

- March 14, 2023 2 MIN READ

Scaleup community Tank Stream Labs have teamed up with Pinstripe Media to expand its reach to a global audience.  Tank Stream Labs is one of Australia’s original technology co-working spaces that fosters innovation, collaboration, and entrepreneurship for founders, industry leaders, scale-ups, and high-growth tech companies.  After launching a range of service offerings in 2022 for… Read more »


Rampersand, Startmate score exit as US media co snaps up marketing startup Brandcrush

- March 8, 2023 2 MIN READ

Startmate-backed marketing startup Brandcrush has been acquired by NASDAQ-listed media firm Criteo five years after it launched. The deal also delivers an exit for Rampersand, Luxury Escapes founder Adam Schwab, and other investors including Nicky Jackson, Jane Martino and Sean Taylor. Brandcrush was launched in 2018 by former Tribe sales director Matthew Hurle, and marketing… Read more »

Partnar, Ryan Elliot, Jamie Pitt

Brands collaboration marketplace Partnar banks $200,000 Seed round from Skalata

- February 20, 2023 2 MIN READ

B2B marketing partnerships platform Partnar has raised $200,000 in a Seed investment from Melbourne early-stage VC Skalata Ventures. The marketplace startup describes itself as a “matchmaker for business collaborations” connecting brands and businesses in the face of rising costs and decreasing reliability from online advertising. Partnar offers an alternative to pay-per-click marketing campaigns for brands to… Read more »

Tracksuit, Matt Herbert, Connor Archbold

Kiwi brand tracking startup Tracksuit bags $6.8 million Seed round

- February 13, 2023 2 MIN READ

New Zealand brand tracking startup Tracksuit has raised NZ$7.5 million (A$6.8m) in Seed round. The raise was led by Blackbird, which chipped in $3.6 million, supported by Kiwi VC Icehouse Ventures, Ascential, Shasta Ventures and veteran brand consultant Mark Ritson. Tracksuit helps companies measure and understand brand value via weekly global surveys to track consumer… Read more »

Livewire, Brad Manuel, Indy Khabra

Gametech startup Livewire bolsters leadership team with ex Snap, Zip execs

- January 19, 2023 2 MIN READ

Sydney startup Livewire, which brings gaming marketing to company promotions, has made several key hires in the wake of raising $4.7 million late last year. The 20-month-old gaming marketing company develops integrated gaming marketing solutions for advertising agencies and brands. Its clients include Uber Eats, streaming site Binge, Amazon Music UK, NBL League, and Warner… Read more »

Livewire, Brad Manuel, Indy Khabra

Marketing tech startup Livewire bags $4.7 million Series A

- September 26, 2022 2 MIN READ

Sydney startup Livewire, which brings gaming marketing to company promotions, has raised $4.7 million in a Series A. The round was led by RealVC – the first investment for Matt Berriman’s new fund – with participation from Perennial Private Ventures, Alua, Hills Cider Company cofounder Toby Kline, EA Asia Pacific founding regional president Nigel Sandiford… Read more »


Marketing startup LUMOS raises $800,000 in pre-Seed round to turn gig economy riders into ads

- August 31, 2022 2 MIN READ

Sydney martech startup LUMOS has raised $800,000 in an oversubscribed pre-Seed round as it looks to carve out a new niche in the advertising industry. The raise was backed by Claremont Capital, Dorcas Capital and angel investors including Imprint Capital Partners partner Curt Shi, Beames Capital partner Hugo de Jong, Metagrove Ventures managing partner Barry… Read more »


Blue is the new beige: research reveals Australian startup branding is a bit dull

- April 19, 2022 2 MIN READ

The branding of Australian tech companies is predictable and bland, compared to global competitors, a first-of-its-kind study into the use of semiotic codes by local tech brands has found. The report, ‘Decoding Tech Brands’, a collaboration between The University of Sydney Business School, and market consultancy Hotwire Global, found that there’s an over-reliance on functional… Read more »