Blue is the new beige: research reveals Australian startup branding is a bit dull

- April 19, 2022 2 MIN READ

The branding of Australian tech companies is predictable and bland, compared to global competitors, a first-of-its-kind study into the use of semiotic codes by local tech brands has found. The report, ‘Decoding Tech Brands’, a collaboration between The University of Sydney Business School, and market consultancy Hotwire Global, found that there’s an over-reliance on functional… Read more »


ASK ALAN: My startup has a $500 marketing budget, so how should I spend it?

- September 15, 2021 3 MIN READ

The truth is, $500 is not going to get you very far on most marketing platforms. Unless you’re incredibly lucky you’re not going to guess correctly the first time you experiment with the variables of [creative]+[placement]+[time]+[advertising channel] and it isn’t enough marketing budget to run even one A/B test and get some conclusive results. But,… Read more »

Digital signs
Other tech

Digital signage startup Mandoe has built a Canva-like marketing platform for small business

- August 18, 2021 2 MIN READ

Digital advertising software startup Mandoe has launched a self-service platform for small businesses harness the power of digital signage. The startup has worked with blue chip clients such as David Jones, Boost Juice, Rip Curl, Spec Savers and Australia Post for more than a decade and is power bringing the same marketing potential to smaller… Read more »

Tessa Court

Marketing software startup IntelligenceBank nabs $50 million from Five Elms Capital

- July 26, 2021 2 MIN READ

Melbourne marketing startup IntelligenceBank has landed a US$37 million (A$50m) from US B2B investor Five Elms Capital.    The marketing operations software platform has earmarked the funds to accelerate growth and scale its system, which converts manual processes to digital to improve marketing efficiency, increase speed to market, and minimise marketing compliance risks. IntelligenceBank helps marketing… Read more »


Marketing is not magic: the real secret to the global growth of fintech unicorn TransferWise

- September 2, 2019 2 MIN READ

TransferWise Vice President of Growth Nilan Peiris had one major not-so-secret to the $3.5 billion company’s growth to reveal at the recent launch of Intersekt in Melbourne. Customer evangelism drives growth. In real terms: over 80% of their customers use TransferWise’s service after hearing about it from a friend. TransferWise now has over 5 million… Read more »


Top 5 tips for doing a deal with a sports star

- December 4, 2018 4 MIN READ

Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar cofounder and CEO James Begley gives us the lowdown. Time and time again, we see one-off deals between… Read more »