As an early-stage tech startup founder you will often have to write your own startup’s marketing copy, and you may find it difficult if the brand’s tag line is the first line of marketing copy you’ve ever written. Because you spend so much time with your head focused on how to solve the customer problem using… Read more »
The branding of Australian tech companies is predictable and bland, compared to global competitors, a first-of-its-kind study into the use of semiotic codes by local tech brands has found. The report, ‘Decoding Tech Brands’, a collaboration between The University of Sydney Business School, and market consultancy Hotwire Global, found that there’s an over-reliance on functional… Read more »
Danish Chan is co-founder and strategy director at research design and strategic development firm Untangld. He is one of the most awarded creative and brand strategists in the world, having worked with the likes of Virgin Atlantic, Fedex, and Coca Cola. We asked him about what chief marketing officers will be thinking about in 2022.… Read more »
The truth is, $500 is not going to get you very far on most marketing platforms. Unless you’re incredibly lucky you’re not going to guess correctly the first time you experiment with the variables of [creative]+[placement]+[time]+[advertising channel] and it isn’t enough marketing budget to run even one A/B test and get some conclusive results. But,… Read more »
Digital advertising software startup Mandoe has launched a self-service platform for small businesses harness the power of digital signage. The startup has worked with blue chip clients such as David Jones, Boost Juice, Rip Curl, Spec Savers and Australia Post for more than a decade and is power bringing the same marketing potential to smaller… Read more »
Melbourne marketing startup IntelligenceBank has landed a US$37 million (A$50m) from US B2B investor Five Elms Capital. The marketing operations software platform has earmarked the funds to accelerate growth and scale its system, which converts manual processes to digital to improve marketing efficiency, increase speed to market, and minimise marketing compliance risks. IntelligenceBank helps marketing… Read more »
I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed into believing that Facebook loved them and would be a never-ending fountain… Read more »
Built it and they will come: It’s a lie that we need to remove from our startup ecosystem. Despite the launch of courses, countless articles and ongoing mentorship, startups still (as a whole) aren’t great at early stage marketing. While some have turned a corner, many founders still believe that their killer idea will generate… Read more »
TransferWise Vice President of Growth Nilan Peiris had one major not-so-secret to the $3.5 billion company’s growth to reveal at the recent launch of Intersekt in Melbourne. Customer evangelism drives growth. In real terms: over 80% of their customers use TransferWise’s service after hearing about it from a friend. TransferWise now has over 5 million… Read more »
Cashflow of course is critically important, but there are other areas where making the wrong decisions can also lead a thriving business to fail.
The key to expanding to the US is about understanding the cultural differences between how to market and sell in a big market vs a small market.
Initially built for fans to book their favourite athletes for events, PickStar has evolved into a key marketplace for brands and agencies to book athletes for media campaigns.
Let’s look at what growth marketing is, how to know which ideas are worth pursuing, and why it’s a strategy that can help your business improve its results.
Australian-born email marketing software company Campaign Monitor has acquired marketing platforms Sailthru and Liveclicker and launched overarching brand CM Group.
Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar cofounder and CEO James Begley gives us the lowdown. Time and time again, we see one-off deals between… Read more »
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