If you owned a Lamborghini, would you only drive on side streets and never go above 50 kilometers per hour? Of course you wouldn’t. You would push your Lamborghini’s powerful engine to the limit and make the most of its advanced driving technology.
Are you using LinkedIn to its fullest potential? Do you spend most of your time on LinkedIn answering requests to connect with other business professionals, reading through the long list of updates, logging out of your account and then checking out your Twitter feed? If so, you and your business are missing out on a number of other powerful tools and opportunities this social media channel provides.
Isn’t it time your B2B business began to use social media to grow its bottom line? Do you have a B2B social media marketing plan ready to roll out? If you answered yes to both questions and your business is planning to devote most of its time, money and energy to Facebook and Twitter, you should rethink your plan.