Mentorloop cofounders, Heidi Holmes and Lucy Lloyd
Business strategy

Why these founder prefer a ‘thriving middle’ to chasing VC funding for fast growth

- December 27, 2023 2 MIN READ

Mentorloop is no longer your typical startup. For starters, it’s been operating profitably for more than two years after pivoting the business away from a growth-at-all-costs strategy in response to 2020’s initial pandemic-led funding freeze. Now its cofounders argue that other founders should look to the “thriving middle” with their business and consider steering towards… Read more »


How to make your tech startup global

- July 12, 2021 3 MIN READ

Wondering whether there’s a much bigger market for your solution or services outside of Australia? Once upon a time, setting up a foreign outpost was a very big deal for software startups from our part of the world. Risky, expensive and difficult to superintend from thousands of kilometres away. No longer.  We set up shop… Read more »


What Covid-19 taught me about running a tech startup

- September 2, 2020 4 MIN READ

My business partner Shannon and I started HungryHungry in early 2019,  but it was not until the COVID-19 pandemic and the lockdown restrictions kicked in that many of our existing and potential clients realised the value of what we could offer. We have been operating businesses in the hospitality industry for over 15 years and… Read more »