Startup Ruppells Griffon uses geospatial technology to help businesses understand customer trends

- April 20, 2015 3 MIN READ

If you stop and think about it for a few minutes, the amount of information the internet has about us can seem terrifying. On the other hand, the collection of all that data allows for the creation of technology that can vastly improve the way we do things. One such technology is a GIS, or geographical information system, essentially a data management tool that plots information on a map and analyses the relationships between the data.