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Undies. A Massive Industry that makes A LOT of Money, there are the dominant players that we all know of such as Bond and Rio who have had monopoly over the market place for years, but over the past few years we have seen a rise in new innovative underwear startups that are beginning to make big traction. With their agile sales strategies, clever marketing and intelligent distribution channels, the new kids in undies are beginning to claw the market share away from the big boys – In a Big Way! Let’s take a look at some of the players in the Underwear industry making a name for themselves.
Wholesale Baby is Australia’s largest wholesale agency specialising in baby goods. Many of the brands we represent are owned by stay-at-home or working mums, some are hand-made, some are Australian designed, and all are top quality. We sell our brands into a wide range of online and traditional stores.