How to validate your idea before you build – and avoid a world of hurt
Idea validation is a cyclical process. It’s never really done. It’s a lot like jumping rope with a group. You just need to jump in at some point and start trying.
Idea validation is a cyclical process. It’s never really done. It’s a lot like jumping rope with a group. You just need to jump in at some point and start trying.
Two months further on we still didn’t have any product to speak of – let alone demonstrate to potential customers. Alarm bells started ringing.