Idea validation is a cyclical process. It’s never really done. It’s a lot like jumping rope with a group. You just need to jump in at some point and start trying.
Two months further on we still didn’t have any product to speak of – let alone demonstrate to potential customers. Alarm bells started ringing.
I was sacked for the first time in my life four years ago. This moment changed my life forever. I was working for a large company as a State Sales Manager and I was at the peak of my career, well so I thought at the time anyway. I loved my job and I was very successful, having doubled my sales targets I was set to make a hefty six-figure commission. Then one Thursday afternoon the carpet was pulled from underneath me.