Brains Trust

Apple needed Topsy, just not for social analytics

- December 18, 2015 3 MIN READ

All these acquisitions seemed ‘hot’ new inroads at that time, but have now seemed to have fizzled into a quasi acqui-hiring strategy for bigger players. Apple did indeed need Topsy, but perhaps just not for social analytics. This has opened up the space again for competitors as social media practitioners have been left out wondering where to fill the Topsy void.

Brains Trust

Being a hands-on CXO for a lean startup

- June 18, 2015 3 MIN READ

Many startups are now following the principles of lean and hacking their way through to real, tangible growth. What are the intricacies of this process in reality and how does a hands-on CXO for a lean startup do it differently?