How to build an effective lean brand 

- October 4, 2019 3 MIN READ

  As a marketing practice, branding has long resided in the grey areas between design, art and storytelling. Due to a handful of horror stories from large companies that have got it wrong, branding has gained a reputation for being overpriced, oversold and immeasurable until after the fact.  Gap’s failed 2010 rebrand reportedly cost over… Read more »