When it comes to content strategy, the key to an ecommerce success is education. Yes, you got it right. It means that at every point in the customer’s journey on the website, from search to purchase, we should provide information that would enrich their understanding of the product range.
Monica Wells is a statistics enthusiast who masterminded a couple of education projects. The most recent one, BizDb.co.uk, is one-stop business directory that takes UK company searching into the next level. Apart from her online activities, Monica is also a passionate educator. With strong background in Internet Science combined with huge IT expertise she delivers lectures for students on leveraging the potential of the Internet for professional and self-development.