Brains Trust

Is your ‘Send to Friend’ campaign illegal?

- May 21, 2013 2 MIN READ

It’s one of the most common viral marketing techniques around – letting your readers, members etc send your content or services (or whatever) to a ‘friend’. They simply drop their friend’s email into a form, hit send and another lead comes your way. But could you be breaking the law?

Brains Trust

Is my developer an employee?

- May 9, 2013 2 MIN READ

Things are progressing well at your start-up. Despite not knowing how to code, you found a talented engineer who loves your idea. Over a hand-shake deal and several cash payments, he’s been building your app for six months and there’s plenty more features to roll out. He still does the odd job for other start-ups, but yours takes up 90% of his time – he even spends five days a week with you at your co-working space, which you pay for.