Cinderella, slipper
Business strategy

Product-market: How to read the right signals to ensure what you’re selling is what customers really want

- October 12, 2021 4 MIN READ

Last week I was chatting with a founder who claimed they had achieved product-market fit with their novel technology business. She and her co-founder had been working hard on the product for months. Their solution was in beta, it already had several users, and was generating valuable feedback from these users. She proudly explained that… Read more »

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Capital Raising

How to target the right investors for your startup’s capital raise

- August 10, 2021 3 MIN READ

You’re a product visionary. You’ve incorporated customer feedback into your business. Your revenue model is scalable. Your brand is on point and cutting through. Your prototypes and proof of concepts are gaining customer traction. Your metrics are pointing in the right direction. Now all you need is funding to support your go-to-market. While we’ve previously… Read more »

Capital Raising

Financial models for startups: more than just a spreadsheet

- March 9, 2021 3 MIN READ

When an investor asks a founder to reveal their financial model, they are looking for the best possible attempt to provide a consistent, financial representation of the expected performance of the startup. It consists of well thought out projections about the future of the business, and a properly structured, understandable, and dynamic spreadsheet with easy-to-read… Read more »

Business strategy

Sales models are changing, driven by Covid-19, with ‘outside’ selling on the endangered list

- February 9, 2021 4 MIN READ

Historically most businesses have been either outside sales businesses with an army of people selling face to face, or inside sales business that sell remotely. The idea of reaching customers remotely is nothing new. The origins of inside sales date back to the 1950s when businesses were using telemarketing. But inside sales has evolved beyond… Read more »