Digital currency exchange Binance Australia has appointed Leigh Travers, the former CEO of ASX-listed blockchain company DigitalX, as its new Executive Officer.
Travers spent seven years at DigitalX. He previously created a tech and investment professionals startup hub in WA and has served on the board blockchain industry body, Blockchain Australia. Travers has provided technical, marketing and investor services to crypto startups.
The new boss of the digital currency exchange platform said the company’s focus aligns with his interest in championing the adoption of blockchain
“Since Binance Australia launched last year, it has been one of the fastest growing FinTech companies in Australia, and for good reason. Since the launch, Binance Australia has continued to innovate and become a leader in the digital asset industry nationally. I have set some high expectations and am looking forward to the opportunity,” he said.
Top of his task list in the new role is growing the brand and the company’s working relationships with regulators, Travers said.
“I have immense belief in the quality of service Binance Australia provides customers, and I want to ensure that every Australian looking to invest in cryptocurrency considers our offering,” he said.
“As the market leader in the digital asset space, we have a responsibility to be involved in helping to shape the growth of our industry and this means prioritising engagement and conversations with policy makers and regulators.
“It is essential to advocate for a graduated, fit-for-purpose regulatory framework so that Australia can be a global leader in innovation and create jobs for the future economy.
“I also believe this goes hand in hand with a commitment to growing Australia’s understanding of digital assets, how they work, and how to safely engage with them. The team has been doing incredible work in leading education masterclasses every month, and I can’t wait to take this to the next level.”
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