Brains Trust

How not to be successful as a startup

- February 25, 2016 7 MIN READ

It’s often very amusing trawling through the startup zeitgeist to see how many posts there are on ‘How to succeed’ or ‘The secret to startup success’. I read these articles and wonder how this journalist is in any position to be dictating specific steps on how to be successful within a technology business.

Profiles

DrinkSpot Founder lays bare the hard side of entrepreneurship

- October 15, 2013 5 MIN READ

Many entrepreneurs shy away from revealing their failures, even if those failures proved to their stepping stones to success. Founder of DrinkSpot, Nick Crang, on the other hand, candidly shares why he was left with a burning hole in his pocket and what he learned from the frustrating experiences he was faced with throughout his startup journey.

Brains Trust

The success formula

- July 23, 2013 2 MIN READ

At some point in your life, you have probably thought to yourself ‘how do I make money?’ or ‘how do I become successful in business?’. What differentiates people who have become successful from those who have failed? What can I do to increase my chance of succeeding instead of the dreaded failure?

Other

How to Smash your Business Goals

- February 6, 2013 3 MIN READ

Most people give up when success is just around the corner. Ultimately you have to back yourself and you have to keep going when others give up. That’s the difference between an ordinary business and an extraordinary business. The extraordinary business never gives up. They may reassess and adjust but they continue to move forward. They have plans and goals and they will not let anything deter them from making those goals and plans.

Profiles

Lupé Wines: The Aussie Startup we are all watching

- January 15, 2013 3 MIN READ

It is not an easy task to change the way a customer consumes a product, even viewing content on the internet instead of in the newspaper took a while before the printing industry really made it a part of their strategy. For something like wine though, a beverage [even an experience] steeped in tradition it was always going to be hard to change the way people viewed the product and give them a value proposition that would make the product something consumers wanted.

Other

Marketing: Which way to Success?

- September 13, 2012 1 MIN READ

A lot of our clients often want to know the ‘fastest way to success’, so we thought we’d share a few ideas to get you started on your wonderful journey (whatever your definition of success may be).

Other

Be Exceptional to help your Business Flourish

- June 4, 2012 2 MIN READ

Businesses that succeed, and achieve exceptional results, are often run by exceptional people. A good idea, hard work and passion can get you far, but there are certain qualities that will help you along to road to business success. Don’t worry if you are not all of the things listed below, there are exceptional businesses run by people that are not all of these things, as they are traits that can be learned