customer lifetime value
Sydney startup Alley combines big data with predictive intelligence to simplify the process, helping clients acquire new and retain existing customers.
The model through which we calculate customer lifetime value (LTV) is broken. I don’t mean mechanically broken – the maths works out just fine – I mean principally broken.
Customer Lifetime Value (CLV), which is a prediction of the net profit attributed to the entire future relationship with a customer, is an important metric to measure and monitor on an ongoing basis. Sydney-based startup Valuiza (pronounced val-you-eye-sa) allows companies to not only do that, but also to improve their CLV by helping them pinpoint why people will stop using their product or service.