swimwear

This swimwear startup thinks it can help reduce body image insecurity, but is this marketing message too far-fetched?

A new Melbourne startup Kini Swimwear claims to be on a mission “to change the way women see their bodies in swimwear, one bikini at a time”. How? By allowing women to design their own swimwear “to perfectly match their body shape” via Kini Swimwear’s online store.