TJ Swim is one of the most popular Brazilian-style swimwear companies in the market, boasting hundreds of thousands of Instagram followers and a slew of celebrity endorsers.
This swimwear startup thinks it can help reduce body image insecurity, but is this marketing message too far-fetched?
A new Melbourne startup Kini Swimwear claims to be on a mission “to change the way women see their bodies in swimwear, one bikini at a time”. How? By allowing women to design their own swimwear “to perfectly match their body shape” via Kini Swimwear’s online store.