In December 2010, I came up with an idea that would save lives. I wanted to create a national database of all homeless pets in animal shelters throughout Australia. I wanted to do it for free, otherwise I would just be ‘selling a service’ which was far from my goal. Saving even one life is worth more than any amount of money can buy. You simply cannot put a price on a service [or app] that saves lives so I decided not to.