SuchCrowd is a crowdsourcing platform for events and uses highly targeted user-led promotion, rather than the age old tradition of telegraph posters and pushing out events to a large and mostly unrelated audiences. This model shifts the ownice from the event planner who is pressured to reach a certain ticket target required by the venue.
To push gig guides into interactive and music focused mobile applications, van Acoleyen cofounded a new gig guide for Melbourne called GoHear. The startup offers a weekly gig guide that not only acts as a review but doubles as a playlist.
It may be a little different for the likes of One Direction, but for decades up and coming bands have booked themselves gigs by networking and hustling like hell. This process has mostly stuck to the streets, with posters sticky-taped to telegraph poles and noticeboards around universities and pubs. But Perth startup Gigger thinks that, like many other things, this can be done better online.
Brisbane-based indie bitpop band 7bit Hero has not only merged video game music with modern day pop and rock, it has created a completely new live music experience, with the help of technology.
What is it about live music that’s so appealing? Despite advancements in media technology, where ‘liveness’ can be experienced without being physically present at an event, the traditional ‘live experience’ – being a spectator in a crowd – still has high cultural value. Co-Founders of WhatsLively, Trishanth Chandrahasan and William Xue describe live music as ‘sacred’.