News & Analysis

Swedish startup wins top honours at Beverage Innovation Awards with relaxation drink

- November 14, 2014 2 MIN READ

It is unclear whether the company offers an effective, all-natural alternative to SSRIs (Selective Serotonin Reuptake Inhibitors), but the growth of the company, and more importantly, returning customers, suggests Fridmark is onto something. He claimed that his beverage range, particularly NOA Relaxation, emerged as a “counter-reaction to energy drinks”.