The science of ego: Why rejection helps my startup

- January 17, 2014 4 MIN READ

Whilst rejection does not feel good, and it is easy to take it personally, especially when you own the business and have spent months or years building a product or service – I believe that it is necessary in order to be sustainably successful in the startup space.


SaaS Sales and Marketing: Lessons Learned

- August 7, 2013 5 MIN READ

After 2 years of growing a startup in a new category we have flearned* a lot about marketing, selling and servicing business customers in a lean way. WooBoard is a B2B online software tool that facilitates daily, positive, peer recognition in the workplace. It’s a busy, growing space with no real winner yet.