Are you Really Plugged In to Your Target Market?

- June 27, 2012 2 MIN READ

Hands up if you love being heard! Yep, I got both my hands up and I know I’m not the only one! How awesome is it when a supplier, shop assistant or service provider really listens to you, gets you and is able to provide you with the product or service you want because they have really listened to your needs!


How to be a Super Hero.

- December 5, 2011 5 MIN READ

“Unfortunately people like Michael Jordan and Richard Branson are the minority, and as a result these people are treated like superheros and put on pedestals. The thing is, I believe there is absolutely NO difference in the capabilities of these people and those of anyone else”.


Brand meets Blog

- October 17, 2011 2 MIN READ

Within six months, mum of two Louisa Claire has gone from casually blogging about her children to heading Brand Meets Blog, a highly successful Australian brand-blogger matchmaking business.


Mummy Bloggers more Influential than Celebrities.

- October 15, 2011 2 MIN READ

Being deep-rooted in the mummy blogosphere helped Melbourne woman Sarah Braaksma launch her online eco-friendly, handmade children’s toy business Mum’s The Word Boutique in August. Mrs Braaksma said it was the community spirit of mummy bloggers and their influence that was having an impact in what is an increasingly competitive market.


Introvert, Extrovert – Does it matter in Business?

- September 2, 2011 2 MIN READ

Yes – I have been caught out, I am a huge X-Factor fan and Wednesday nights performance by Luke O’Dell had me in stitches – and I am sure many of you out there are still walking around with the song stuck in your head, like I am. The song got me thinking though – Does it matter if you are an introvert or an extrovert when it comes to work and business?