Madman Entertainment’s streaming platform AnimeLab shows users are willing to pay for niche content

- July 6, 2015 2 MIN READ

With recent figures from Roy Morgan finding that Netflix has already notched up over a million users in more than 400,000 households since its Australian launch a few months ago, you could be forgiven for thinking that it has the Australian streaming market sewn up. While Presto, Stan, and Quickflix may be lagging, there are smaller players showing that consumers are willing to pay for niche content.