Today the Turnbull Government announced they will be spending $28 million on a taxpayer-funded advertising campaign that will sell its innovation policies to the nation.
It is not long after the advent of modern technology and the Internet that viral marketing was born, growing up to become of the most effective and exciting methods for getting a brand into the public radar.
Remember Jason Alexander from hit TV sitcom Seinfeld? He’s now the face of Australia’s leading online shopping site CatchOfTheDay!
Scale ups now have access to new equity capital through the government’s $540 million Business Growth Fund
Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups
Victoria is easing lockdown restrictions – amid hopes to open up more ahead of November 1
Afterpay shares crashed through the $100 barrier after announcing a savings account deal with Westpac
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