Today the Turnbull Government announced they will be spending $28 million on a taxpayer-funded advertising campaign that will sell its innovation policies to the nation.
It is not long after the advent of modern technology and the Internet that viral marketing was born, growing up to become of the most effective and exciting methods for getting a brand into the public radar.
Remember Jason Alexander from hit TV sitcom Seinfeld? He’s now the face of Australia’s leading online shopping site CatchOfTheDay!
Daily startup news and insights, delivered to your inbox.
