Sony Walkman.
Business strategy

How Apple taught Sony a critical lesson about disruption – and how to avoid it happening to you

- January 2, 2024 3 MIN READ

It’s reasonable to imagine that if you’ve grown up in an industry, perhaps worked in one or two companies within it over two or three decades, and been regularly promoted into more senior roles, that you might self-identify as an industry expert. After all, you’ve probably seen it all right? asks Adam Bennett author of… Read more »