Presentation platform SalesPreso has raised $5 million, and has also rebranded as LivePreso as it ramps up its offering for business.
Shearwater Growth Ventures, the $50 million Sydney VC fund co-founded by former WiseTech directors Charles Gibbon and Mike Gregg, with managing partner Zac Zavos, led the round. Melbourne investor and MedAdvisor chair Chris Ridd will join the LivePreso board.
The funds will be used to further develop the LivePreso platform to automate the creation of digital content for business-critical meetings like account renewals, reviews, business development and new sales opportunities.
The SAAS startup has spent 2020 building its customer base adding the likes of Asahi, Macquarie Telecom, Iress, Aware Super (formerly First State), and Booking.com to the roster.
LivePreso co-founder Aaron Cooper said conventional customer interactions are undergoing a rapid rethink as more externally facing roles are forced to work remotely and increasingly rely on digital experiences to sell their products or services.
“We see investment in business processes, cloud, sales and marketing automation maturing – something that’s largely been brought forward by COVID-19 and the need to work remotely in an efficient way,” he said.
“As business transitions to remote working, providing a beautiful and powerful client experience via guided or virtual selling is gaining popularity.”
Cooper believes that virtual selling will continue to be the norm even when face-to-face is an option and that’s an opportunity for many industries.
“The rapid shift to online or virtual selling has created many challenges for organisations that need to maintain sales momentum,” he said.
“Many don’t have an effective platform that can create, deliver and measure sales content to both new and existing customers.”