There are four ways aspiring entrepreneurs can develop their million dollar idea. They can stand in the shower and wait for the ‘aha!’ moment. They can listen to customer complaints and detect trends. They can market-test an existing idea to see if anyone else cares. Or they can just steal someone else’s.
I recently confronted a woman who had ripped off my UVP format and regurgitated it (badly) in an article I also appeared in. When I confronted her about it, she flat out lied – it came from someone else, she said. Uh huh. I know, for a fact, that my UVP format is completely unique in the market – I put it together, alone, in the spare room of my 2 bedroom flat in Footscray at 2am one morning when I had 10 of 15 UVPs (then, USPs) left to write for members in a program I was part of. It didn’t come off the internet, it didn’t come from a book, it came from sitting in front of the computer, actually working through writing the things.