This is how we maintain a bounce rate of less than 20% (SIC)

- February 13, 2014 5 MIN READ

Your bounce rate is going to be different depending on the industry that you are in, we are in the content industry and on average the bounce rate is generally 40% – 60% for content based / news or information sites according to research published by Kiss Metrics blog last year.


Rural vs Metro Small Businesses

- April 29, 2013 3 MIN READ

The National Research on Women Business Owners & Female Entrepreneurs Report conducted by the Australian Women Chamber of Commerce & Industry (AWCCI) looks at the distinctions between metro and rural/regional businesses and reveals that regional/rural businesses outlive those in metro Australia and that only 46% of women business owners in rural/regional areas pay themselves a wage.


One Screen. All the Stats. Introducing Informly.

- December 5, 2012 2 MIN READ

Inform.ly simplifies metrics from popular cloud services like Xero, MailChimp and Google Analytics and shows a free dashboard of charts via the web or mobile. Research has shown that companies that invest in sophisticated analytics tools gain a competitive advantage and perform better. But this level of data analysis has been the domain of big business and more or less out of reach for small business owners.