A BlueChilli startup StarPower – founded by Sydney-based Matt Heisie, Canada-based Terri Hitchcock and Hollywood-based Monica Matulich – decided to take things one step further, creating a social media platform that allows celebs to have meaningful conversations with their fans based on how interactive their fans are. With an interesting monetisation model and social charity engagement, the startup is set out to further disrupt how celebrities communicate with their fan base.