HiSmile leveraged Facebook and social influencers to popularise its flagship teeth whitening product, which uses gels and LED lighting to whiten teeth.
Where The Exposure Co claims to differ is in its focus on audience data insights at the start to ensure the right fit between brand and influencer.
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Brisbane startup Scrunch is an influencer marketing platform that enables brands, retailers, and agencies to connect to online platforms, giving them access to over 20 million global influencers. They minimise the risk of partnering with the wrong people by using data to analyse and rank influencers from top performing to least engagement.