Why Click Frenzy failed and How they could have Fixed it!

- November 21, 2012 4 MIN READ

So it is becoming obvious that the ClickFrenzy.com.au situation is a bit of a failure. For the uninitiated, this was a big e-commerce push from the big Australian retailers to discount and make some big pre-christmas sales. People on Twitter are putting this down to all sorts of things, including the lack of an NBN. But I thought it would be worth clarifying why it is actually failing. Since clickfrenzy.com.au is offline right now, I can’t do any actual analysis on it, but I can make some educated guesses as to what is going on.