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Marketing: Which way to Success?

- September 13, 2012 1 MIN READ

A lot of our clients often want to know the ‘fastest way to success’, so we thought we’d share a few ideas to get you started on your wonderful journey (whatever your definition of success may be).

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Marketing Mistakes: Me, Myself and I

- July 26, 2012 1 MIN READ

It’s all about me, myself and I… or that’s what a lot of businesses think when it comes to marketing. A big mistake. Even though it is so exciting to write about yourself, it is not so exciting for your prospects and clients. The purpose of your marketing is to attract the right market by making your business appealing to them.

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Identity Crisis – Who are you Really?

- July 2, 2012 2 MIN READ

Over the weekend we organised a dress-up party with the theme ‘Rockstars’ and everyone got right into it. It seems that people love dressing up and it got me thinking about marketing and business in general and how some people seem to be playing the ‘dress up’ game a lot. Must be pretty exhausting to try and be something or somebody they are not.

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Are you Really Plugged In to Your Target Market?

- June 27, 2012 2 MIN READ

Hands up if you love being heard! Yep, I got both my hands up and I know I’m not the only one! How awesome is it when a supplier, shop assistant or service provider really listens to you, gets you and is able to provide you with the product or service you want because they have really listened to your needs!

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Does Size Really Matter?

- June 19, 2012 2 MIN READ

So for your own business, think about how you can stand out by adding style, value or a point of difference without having to spend thousands of dollars on big advertising. Can you stand out by how you display, deliver or package your product? Or by the professionalism of your customer service?