Ever sat their watching those advertorials on television – you know those ones that usually take place late at night when you should be in bed. Most of them to do with weight loss [I swear they know I am sitting there with a packet of biscuits watching telly] – Have you ever picked up the phone and ordered what they are selling? I have a secret – I have … I am a stupid, stupid man.
This course is how Pollenizer employees learn their craft. We have been building startups for the past four years and have refined a practical approach to building “lean startups.” This is a science for transforming a feeling in the gut to a functioning new businesses as efficiently as possible. This course will re-wire your brain to the art of new business discovery. If you want to start a business, or innovate from within an existing company, you will value this journey.
So facebook recently hit the BILLION user mark this week, only a select few communities boast such numbers – like China and India etc and Facebook is the first website ever to have a BILLION active users – A Huge achievement. So they made this ad to celebrate. I see what they are doing but […]
Customer loyalty and retention is becoming more and more important for Australian businesses. In an increasingly competitive marketplace, with ever decreasing customer allegiance, it can be a tough challenge, especially for small to medium enterprises (SMEs). In light of this increased competition, many businesses are looking to increase their advertising presence. But advertising is only the first step in the customer cycle. Once you have attracted a customer, you must then convert them to a sale and attempt to engage them long-term.
Housenet.com.au is a social networking site developed by award-winning industry figure, Darren Moffatt & web developer Ben Carew. According to Mr Moffatt, niche social networks such as Housenet are the way of the future because they offer real solutions to specific problems.
Has the thought of having a day where Failure is actually CELEBRATED instead of looked down upon ever occurred to you before? In a society where only success stories are acknowledged and shared to the public, how can we expect to get the most out of anything if we keep on hiding one of the most important pathways to success….
Creating a foundation for your pages can be core to ensuring your brand maintains consistency online. One of the easiest way’s to do that is to have images designed across one theme and use them on all of your business social media sites. To make it as simple as possible, here are some of the more common sizes and imaged you will need to collate to ensure you have a great look and feel to your pages.
It’s that time of year again when the Australian incubators open for the next round of tech super stars to come from across the country with their ideas and teams, to be educated, stripped back, MVP’d, coached, mentored, critiqued, inspired and to ride the big fuck off roller coaster that is Startup Land for an intense 5 month program in Sydney.
I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.
When I explain the concept behind the Women As Entrepreneurs movement to people who hear about it for the very first time, I often encounter the question – especially from the men –as “How is it possible for women entrepreneurs to support one another when they are… well…sort of competitors, aren’t they?”
Shoe String Blogger and cofounder of goParcel James Marin officially launched his business two weeks ago and it looks like things are taking off a lot faster than expected! goParcel is now delivering parcels within the Sydney CBD and surrounding suburbs including the all important business hub, North Sydney. Focusing on the needs of the customer, the start-up facilitates courier bookings for both businesses and individuals, all delivered within a three hour window.
Some might argue that the Startup Space and Tech have been trendy for a while – most of those people are actually from the startup world though – and in our own world’s don’t we all think we are a little bit cool? When I say trendy, I mean mainstream trendy and when I say mainstream trendy I mean everybody will soon “want” to be an entrepreneur. Because people want to be what they see on TV.
…Google – the beginning of it sounds the same if you turn it backwards. Same with Toyota. Keeping in mind that many of the world‘s most memorable names have this in common, what does this tell you about the way you should name your own company. For instance, if you run a mortgage company, perhaps you should use something like…