Founders who choose to bootstrap their way through their pre-profitable years surviving meal-to-meal on Maggi noodles are better off than their funded counterparts in the long run. Time that would have been spent hunting down, wining and dining investors was focused to build bigger and better products without relinquinshing control to anyone.
When I was in Egypt last year, I was having a conversation with our guide Mohammed about our business. I was explaining to him that a lot of what we do is help people let go of their “stuff” around money. He was REALLY confused by this
Last night the Westin was packed with hundreds of Local Businesses of the City of Sydney to celebrate the Business Awards ceremony. The night was hosted by Sunrise and Business Builder’s host David Koch, and entertainment by hilarious comedienne Julia Morris went down a treat. It was great to see such a diverse range of businesses, and business owners and the influx of “GenY” nominees this year shows that the future of the City’s Business Landscape is in safe hands.
Customer loyalty and retention is becoming more and more important for Australian businesses. In an increasingly competitive marketplace, with ever decreasing customer allegiance, it can be a tough challenge, especially for small to medium enterprises (SMEs). In light of this increased competition, many businesses are looking to increase their advertising presence. But advertising is only the first step in the customer cycle. Once you have attracted a customer, you must then convert them to a sale and attempt to engage them long-term.
An online ‘what’s on’ start-up company given a leg-up by the City of Sydney has successfully expanded and outgrown its Oxford Street creative space and has now moved to much larger offices. AroundYou.com.au was one of 16 creative and cultural tenants that moved into underutilised City-owned properties on Oxford Street at affordable rates early this year, with the aim of revitalising the area and helping small businesses grow.
Chillwith.me taps into the social graph of a user as they login via Facebook and they can then choose which friends to invite to ‘hangout’. Invitees can then suggest and vote on times, dates and venues, tapping into existing reviews and photos from Foursquare as well as store and location data from Google.
The Annual Entourage Harbour Cruise is on again! 600 young entrepreneurs, Australia’s biggest names in business and an exclusive party on the harbour. Young entrepreneurship is a rising tide in Australia and the last year has seen more success stories and (positive) media attention than ever before. As such, we’re celebrating!
Let me start by saying the following; university is one the best places for higher learning and I have immense respect for those who go to university with a purpose to achieve great things and of course those who take up the important jobs in our society that keep us all going forward. Now that I’ve gotten that out of the way, let me rant.
Does your social media strategy include posting to Facebook when you remember that its been two weeks since you’ve posted to your Facebook for business page? If so, then it is time to rethink your social marketing game plan. Below is a quick overview of seven vital pieces to put in place when you are designing a social media strategy.
We have an exclusive offer for a limited number of companies to be involved in a new project we are backing, sending video blogger Simon on a 20 day, 10 city trip across the best startup hubs in the US. This 10 part series will be a REALISTIC look on what is happening in the US for Australians.
Dating is fun, and finding a date should be too. But most dating sites feel more like work than play. People go onto these sites looking for a connection, yet find the process to be more like job hunting. Profiles are like resumes, messages like cover letters. Girls get inundated, and guys ignored. It works, but it’s a chore.
Sue Taylor, founder and owner of Global Sanctuary Photography, recently came number one on the list of Top 100 Australian Businesses by ServiceSeeking.com.au. According to her, great service providers are those that go the extra mile and really think about how the customer feels. She recommends asking yourself the following three questions:
The role of branding is often confused by startups, thinking it is only relevant for larger organisations. Having a clear, engaging brand can often mean the difference between attracting finance, quality employees and most of all, a committed and engaged consumer.