US VC Insight Partners backs venue management startup Roller in with $78.6 million raise

- November 13, 2023 2 MIN READ
Luke and Mark Finn
Roller cofounders Luke and Mark Finn
Melbourne-based global venue management software platform Roller has raised more than $100 million in less than 12 months after New York VC Insight Partners led its latest US$50 million (A$78.6m) round.

The fresh capital injection, which needs Foreign Investment Review Board approval, was also supported by existing backers Acadian Software RBC Capital Markets  and SBA Law.” The close of the round is subject to approval by Australia’s

Rollers offers an all-in-one software solution for everything from ticketing to point-of-sale, integrated payments, inventory, memberships and gift cards for attraction-based venues and was founded in 2011 by brothers Luke and Mark Finn.

Last December Roller raised $28.2 million as the sector recovered from the pandemic lockdowns. That deal saw Partners For Growth (PFG) provide a $10 million line of credit while existing US investor Acadian Software took a larger stake in the company, delivering a 10x secondary market return of $18.2 million for early-stage investors, including former MinterEllison CEO Tony Harrington and ex-Tourism Australia boss Andrew McEvoy. Other investors include Star CEO Robbie Cooke and Telstra chair  John Mullen.

Roller now has 1,500 leisure and attractions venues on its books across 30 countries, with a team of more than 200 in Australia, the UK and US.

Luke Finn, the CEO, said the latest funding will provide additional resources and capacity to invest into the platform and services, saying they’d seen more than 5x times revenue growth over the last three years.

“This is an incredible moment for the business, our phenomenal team and our amazing customers around the world,” he said.

“Whilst we have come  so far, over more than a decade since starting the business, this is only the beginning. We are more  excited than ever to accelerate our investment in helping our customers to grow and deliver  amazing experiences for their guests.”  

His brother, Mark Finn, the CFO, Insight MD Rachel Geller has joined Roller’s board and the firm’s input will be crucial to their future growth. 

“From day 1, we have been focused on delivering solutions that have a real impact on our customers’ businesses, and with the additional support of Insight Partners, we will be able to accelerate innovation and expand our global footprint,” he said.

“Their extensive experience in helping to scale world-class businesses will be invaluable as we embark on this next phase of our journey.”  

Insight’s Rachel Geller said the Finns and their team have built a business that’s positioned to become a global category leader.

The company’s genuine obsession and dedication with delivering real value to its customers is a hallmark of all truly great businesses,” she said.