Profiles

Licensing: An attractive model but can startups afford the risk?

- March 19, 2014 3 MIN READ

Sometimes, to the outside world, it may seem as though landing a major business deal is a success that happens overnight. DKM Blue’s Co-Founder, Dorry Kordahi says that early stage businesses should be prepared for the hard slog that can be involved with getting a major customer on board. Their recent licensing deal with Australian stalwart brand Akubra was three years in the making, with the first conversations dating back to late-2011.

Profiles

eStore Review aim to lead the way in online shopping safety!

- April 22, 2013 2 MIN READ

If you are anything like me , you are probably sick of buying online with ‘next day shipping’ then waiting a week for an item to arrive. But one startup is aiming to change that with ‘eStoreReview’ a new website set up by two Melbourne based entrepreneurs with a passion for online shopping.

Profiles

Q&A with MyNappies Cofounder Toby Shulz

- March 12, 2013 4 MIN READ

The question of the day is: Can a childless nineteen year old run a successful baby supply store? Toby Schulz, the co-founder of MyNappies says yes and his customers from around Australia are voting with their feet as well.

Other

Improving user experience of your online business

- February 7, 2013 3 MIN READ

Launching a business website shouldn’t be the end of your involvement with your online audience. Offering prospective customers a website to learn more about your business and your offerings can be a great way to boost sales and generate leads, but you also need to think about creating a good user experience for those visitors.

Other

Q&A with Roger Qui from Polycademy

- February 5, 2013 4 MIN READ

First session has started in Canberra’s Polycademy and Roger Qiu is envisioning a graduate class of accomplished coders and designers in 11 weeks time. We catch up with the founder of Polycademy and find out where the idea came from and what it takes to run a budding development school in Canberra.

Profiles

Melbourne Startup aims to cut the middle man from Advertising

- February 5, 2013 2 MIN READ

Melbourne based startup Find Media, aims to use self service and technology to tackle the advertising industry head on, effectively knocking out the need for agencies and allowing businesses to interact directly with publishers. On the surface everything looks promising, it’s a nice straight forward disruptive model [something we like] but what are the challenges that lay ahead for founder Lenny Manor? If there is one thing I have learnt since starting up in the media space it’s that these guys have been doing the same things for years and years and have no intention of changing – therefore change must be forced upon them. There will however be much kicking, screaming and potential sabotage though.

Profiles

App Developers. The Honeymoon is over.

- January 23, 2013 4 MIN READ

We’re still very much in the middle of the mobile revolution. Every day there are a staggering 1.5 million mobile devices activated, and the number of apps available to users on all platforms continues to grow. But for app developers hoping to cash in on mobile uptake, things are harder than they’ve ever been.

Insights

Hey Startups, I’m calling bullshit. You don’t understand sales.

- January 18, 2013 5 MIN READ

In general around 80% of sales people I have met, are pretty average, because they really don’t understand the science around sales and the difference between that and account management. There is a HUGE difference. When you are starting up a business, before you have accounts to manage, this is when your truly see what sales and business development is all about.

Insights

“I’m creating an App” – Zzzzzzz

- January 8, 2013 3 MIN READ

Back in 1988, Flava Flav – the clock-necklace adorned, self-proclaimed ‘hype man’ for legendary hip-hop group Public Enemy – told us not to believe the hype. He was having a go at the media and critics in light of the group’s negative press. He could have just as easily been referring to the mobile apps of a quarter century later.

Other

Entrepreneurs, are idiots

- January 7, 2013 4 MIN READ

The world of business has become riddled with poor communication. The days of putting a letter in the post are over, and the days of social media have ensued. Suppliers, stakeholders, customers and shareholders are expecting quick communication bursts to satisfy a variety of tasks; and in an effort to stay on top of the social communication movement, businesses has become mundane and boring in the application of Public Relations in their businesses.

Other

Strategic Partnerships – You can’t do Everything!

- November 9, 2012 3 MIN READ

In my 30 years of operating and running companies I have found that you just cant be all things to all people. Understanding this has never been more important than right now in a global economy. The speed of information, travel and transport means that clients and customers have so many more options for purchasing products and services.

Other

Sweat Equity is a Great Tool for Startups!

- July 26, 2012 2 MIN READ

A new business is often built on sweat equity and financing from investors. It is the term used to define the contributions of a member of a company, whether it is an employee or investor. In most cases, the term is used for the owners of new businesses who often work without compensation in the early years before the company is profitable. Sweat equity can also be applied to employees of a company who accept reduced wage or no pay at all in exchange for a level of ownership in the company.