Eight women founders transforming sport will showcase their ideas as part of Australia Sports Innovation Week in Melbourne.
‘Women-Led Design’, presented by the Australian Sports Technologies Network (ASTN), is on Wednesday, October 23, 10am-12:30pm at Launchpad, in Cremorne, Melbourne.
The founders involved span apparel, wellness, sporting goods, youth sports, digital, entertainment, health and fitness, data analytics and more.
ASTN chief operating officer Amy Crosland said the women involved demonstrate an extraordinary level of talent and skill.
“These founders are not only propelling Australian sports onto the global stage, but also helping to drive greater diversity and inclusion within the sector,” she said.
“It’s inspiring to hear from these women about their start up journeys and how they entered into sports, as many of them transitioned from diverse industries.”
The eight are: Suzie Betts of Boob Armour; Maria Baker of Nobody’s Princess; Kirsty Richardson of GravityFit; Saara Jamieson of Cool Beans Underwear; Marie Penny of Project Flock; Natalie Moore of Own Your Health Collective & MenoVest; Michelle Walshe of CoachMate; Victoria Zorin of Nola Technologies.
“By providing a platform for these women, we aim to highlight their business success, and the diverse range of sports technologies they represent, as well as inspire the next generation of women leaders in sportstech,” Crosland said.
“This event is perfect for aspiring entrepreneurs, industry professionals and anyone with an interest in the intersection of design, innovation and sports.”
You can register to be a part of ‘Women-Led Design’ here.
Suzie Betts
Founder, Boob Armour
Boob Armour founder Suzie Betts
Boob Armour isstartup designed to protect and empower females in their pursuit of physical activity.
Through careful design and innovation, Boob Armour provides the necessary support, comfort, and protection to enable females to participate in sports, occupations, and other physical activities with confidence and peace of mind.
By combining functionality, style, and safety, Boob Armour allows females to push their limits and embrace their full potential.
Maria Baker
Founder, Nobody’s Princess
Nobody’s Princess specialises in women’s snow outerwear designed for all body types.
From over 15 years of creative design and marketing within some of Australia’s most well-known brands, to empowering female snow-goers, Baker founded Nobody’s Princess to blend technical performance with confidence-boosting apparel.
Her entrepreneurial journey has led to retail distribution internationally, as well as recognition as a finalist as Young Entrepreneur of the Year in Melbourne.
Kirsty Richardson
Founder, GravityFit
GravityFit provides clever, science-based exercise and rehabilitation tools that strengthen the deep muscles you need to live, heal and perform at your peak.
Based on 30 years of research and adopted by leading physios, sports coaches and professional athletes, GravityFit comprises Education and Training, Exercise Tools, and online apps for assessment, measurement and exercise prescription.
Saara Jamieson
CEO, Cool Beans Underwear
Cool Beans founder Saara Jamieson & friends
Cool Beans Underwear is making its entry into the sports tech market after receiving strong validation in the fertility industry.
Jamieson, named a finalist for both Innovator and Disrupter of the Year, aims to reverse the decline in men’s health by focusing on testosterone and sperm health with the world’s first and only testicular cooling medical device.
Having already been named a finalist for the ANZ Sports Technology Awards in the Sports Performance and Coaching category, Cool Beans is primed to make an impact, not only optimising sperm health but also enhancing testosterone production to help athletes improve both their physical and mental performance.
Marie Penny
Cofounder, Project Flock
Project Flock is a Melbourne based start-up that created the world’s first ‘bio-motion’ rear bike light, which directs light onto the rider’s legs to make them easier to see and more readily identifiable as a person.
The Flock Light leverages the human brain’s cognitive ability to recognise human movement very quickly, so riders can be seen up to 5.5 times faster than a standard red light.
Natalie Moore
Cofounder, Own Your Health Collective & MenoVest
MenoVest is the world’s only menopause simulator, allowing people to experience disruptive physical, cognitive, and emotional symptoms, associated with menopause. Moore is helping to transform women’s journeys through life’s phases into empowering and enlightening experiences.
She recognises that women often navigate these transitions silently and at times feel overwhelmed by the challenges they bring. Moore is dedicated to supporting women through these pivotal life stages, helping them embrace their physiology and thrive with whole health and wellbeing.
Michelle Walshe
Founder, CoachMate
CoachMate is a platform that provides volunteers with ‘what to coach’ and ‘how to coach’, so they can help kids stay active and thrive.
Walshe’s mission is to enrich the sporting experiences for kids, so they stay in the game. CoachMate partners with National Sports Organisations to help deliver their game.
CoachMate was honoured in 2023 with Australia New Zealand Sport Tech Awards for ‘Coaching and Sports Performance’ and was recently shortlisted for the prestigious 2024 Leaders in Sports Awards for ‘Tech Breakthrough’.
Victoria Zorin
CEO & cofounder, Nola Technologies
Nola Technologies, a crowd analytics platform that transforms a venue’s existing CCTV systems into actionable insights on the visitor journey.
Nola empowers stadiums, theme parks and retailers to optimise operations, elevate customer experiences, and enhance crowd safety.
Zorin was recognised in Forbes’s 30 Under 30 list for B2B enterprise technology in 2023.
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